Elk Grove Unified School District

Student-Led Anti-Cyberbullying Campaign

Elk Grove Unified School District

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Valley High students leading the way

Valley High School students are working hard to take #UnfollowBullying to the next level by extending the program to their middle and elementary feeder schools.

They started with three character education assemblies on April 4 at John Reith Elementary School. About 35 Valley High School students talked to the youngsters about the importance of saying no to bullying. The Valley High School students worked with the students on an anti-bullying lesson. They wrote their thoughts on butcher paper and then signed their names to two large “Unbullyable Me” pledges. Each elementary student was rewarded with a yellow “Unbullyable Me” certificate.


“We took an issue (cyberbullying) that affects all kids and made it a rallying point for our region. Our district has been aware of this issue since they started work on the #UnfollowBullying initiative. We happened to fall into a partnership with Teen – S – Team plus and began building a program that would serve our region’s high and middle schools. As it becomes more apparent there is a need in the region, the students of the region will rise to meet that need,” said Valley High Activities Director Dan Laine.

Throughout the month of April the Valley High students will be at Samuel Jackman Middle School for a Bully Awareness Month. Some of the activities include:

  • Posters in the quad describing what bullying looks like
  • Stations for students to write a positive text, tweet or status update
  • Students providing a minimum of five positive messages to their friends during lunch
  • New Friend Day when students take photos of themselves with a new friend
  • On the final day, Valley High students will show a video to Jackman P.E. classes to provide a review of the month’s activities.

“The students of Valley may lead the charge, but what we are building is something that will be led by the students of this region for years to come,” Laine said. “I have heard it said that you can either lead, follow or get out of the way. Our students are leading and will continue to lead the way and address this issue for years to come. We will be the model going forward.”

KCRA 3 Features #UnfollowBullying

KCRA 3’s Brian Hickey visited Sheldon High School as they prepared for the Stand Up, Speak Out event at the State Capitol.  Sheldon students wrote #UnfollowBullying tweets for Twitter boards. 

Hickey interviewed #UnfollowBullying blogger Aivi Huynh who led the student activity. 

The KCRA segment aired on Wednesday, October 2, 2013.

Valley High School Students Speak Out for Digital Citizenship Month

The final highlight of EGUSD’s 2012-1203 digital citizenship initiative was provided by Valley High School seniors Joyce Joseph and Frendely Vang. On the evening before their graduation, they accepted an invitation from the NWP Radio Talk Show to address a national audience on the importance of practicing active citizenship, both online and face-to-face.

Joseph and Vang joined NWP Talk Show host Paul Oh, Common Sense Media Education Program Manager Merve Lapus, Executive Director of the California Writing Project Jayne Marlink, and EGUSD Technology Services Technology Integration Specialist Gail Desler to provide a student perspective on California’s first Digital Citizenship Month, which took place in May.

“Although we can teach students e-Rate requirements such as respecting intellectual property and protecting online privacy, cyberbullying awareness and response is in a different category,” Desler said. “Our students have to step up and be the change, a challenge Joyce Joseph and Frendely Vang willingly take on.”

Listen to internet radio with NWP radio on BlogTalkRadio

California Attorney General Kamala D. Harris recently stated, “Online space is the schoolyard of the 21st century, and it’s up to teachers, experts, and advocates to ensure that students are prepared.”

“Throughout the 2012-2013 school year, we have witnessed the positive impact of students teaching students and could easily make the case for adding “students themselves” to Harris’s list of who is responsible for teaching digital citizenship,” Desler said. “As we head into the 2013-2014 school year, we look forward to highlighting new student-led digital citizenship accomplishments.”

Common Sense Media recently featured Valley High School seniors Joyce Joseph and Frendely Vang’s efforts to be the change through the #UnfollowBullying campaign.  Link to the article here.  The national nonprofit Common Sense Media’s mission is to improve “the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology.”  EGUSD uses Common Sense Media curriculum and videos in elementary, middle and high schools as part of its Digital Citizenship program.

EGUSD Students Celebrate their Edublog Award!

The student creators of the #UnfollowBullying campaign celebrated their Edublog Award for Best Twitter Hashtag at a recent meeting of the EGUSD Superintendent’s Student Advisory. Almost 60 high school students from across the district have been involved over two years in the creation and planning of the anti-cyberbullying campaign.

#UnfollowBullying Cake

The 2012-2013 students enjoyed a special #UnfollowBullying cake while planning the next steps of the campaign. The EGUSD Board of Education will recognize these students at the March 5, 2013, Board of Education meeting.


The Elk Grove Citizen on #UnfollowBullying

The #UnfollowBullying campaign was featured in the  Elk Grove Citizen  on November 6, 2012.  Click on the link below to read all about it:

E.G. Citizen: Anti-cyberbullying campaign launched by 7-12 grade students



#UnfollowBullying in the News

The #UnfollowBullying campaign is getting some attention.  See the following news stories below:

News 10: EGUSD students launch new #UnfollowBullying Campaign

The Sacramento Observer: Elk Grove students launch new #UnfollowBullying campaign



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