These pictures were taken from the perspective of an ant.

And these were taken from a bird’s perspective.

This is the before and after of when I photo-shopped/edited the original photo from online.

Before                                                        After

After I finished reading the article “Is Photoshop Destroying America’s Body Image?”, I do believe that Photoshop should be regulated in some sort of way. Today, when teenagers, as well as some adults, look at advertisements and magazines that show actors and models looking almost unreal because they’re so perfect, people want to be like them. Everyone wants to be accepted by the world and with everyone always loving the way models look, they believe that they have to look like them in order to be noticed. And since they want to look thin and slim like all of the ‘good-looking people’, some people will do anything they can to look like that. Many people go as far as not eating at all or throwing up whatever food they did eat.

“The American Medical Association (AMA) recently announced it was taking a stand against image manipulation in advertising, stating that alterations made through processes like Photoshop can contribute to unrealistic body image expectations, eating disorders and other emotional problems.”

             Even though this is a very valid point, I can also see what the others are saying to counter these statements. If companies were to stop using that much Photoshop for their ads, models would then be expected to be physically thinner since they can no longer use Photoshop to make them at least appear thinner. This would then harm the lives of all the models that are as thin as they are now. However, adding on to this, it shouldn’t be a requirement to be thin in order to be a model. Only a few out of many women, as well as men, are what society considers being skinny. If models were to stay in the same shape/form that they were naturally supposed to have, wouldn’t that make it easier for the viewer of the advertisement to connect to the product being advertised and therefore make them want to purchase it?

“In a post here entitled “Photoshop Isn’t Evil,” Elizabeth Perle wrote that her “knee jerk reaction to hearing this news was a long, exaggerated eye roll.” The AMA’s statement against Photoshop, she believes is “too little too late,” adding it “frankly might make it worse for models, actresses, singers and other performers, for whom the pressures to alter their bodies will only be heightened.””

These are some pictures that I took outside while using the Macro setting on the camera.

Even though it was a pretty gloomy day, I managed to get some window lighting for these photos.

So much fun within these pictures. So much.

For this assignment, I had to choose two pictures on the internet and find a way to change them.

Before                                        After

Before                                                                After

For this project, I attempted to re-create this M&M advertisement.

Here is my finished product:)

These are four of the things that I am thankful for: my softball team, my family, my friends, and food.

1) The target audience for this particular ad is most likely for older people in need of prescription glasses. This ad wouldn’t be for younger people since they wouldn’t know what this painting is and what it’s originally supposed to be. This is a very inventive way of advertising a glasses company through art and photography.

2) I guess if I had to choose an emotion that I’m feeling as I look at this ad, I would say that it makes me happy since I laughed when I first saw it.

3) Beyond any emotional appeal, I would say that the ad is saying that their company’s glasses can make anything clearer if you wear them. I do believe they are exaggerating though since I doubt that their glasses can actually change an image like this one so dramatically.

4) The intended use for this product is to improve the users vision. They use the well known painting as a distraction from questions such as the price of the object and the actual strength of these glasses.

5) I think that the advertising technique used was celebrity endorsement since the painting is a well-known painting that is used within the ad.

1) I believe that the target audience of this ad is any overweight adults that are in need or wish to lose weight. It’s most likely middle-aged adults that don’t feel good about the way they look or maybe because they’re unhealthy.

2) If I had to choose an emotion that I felt when I first saw this ad was that I was amused by it. It made me laugh because at first I didn’t understand the meaning behind it, but when I did, I definitely had a good laugh about it.

3) Beyond any emotional appeal in the ad, I think that the ad is saying that if you follow this food plan for Weight-Watchers, you will automatically become a skinny and fit person. They are definitely exaggerating their product since not everyone will benefit from it.

4) The intended use for the product is that when the user follows this particular meal plan all the time, they will become fit and skinny, therefore becoming what they believe to be beautiful and accepted.

5) I think that the advertising technique used in this ad is beauty appeal since everyone wants to be beautiful and skinny, so this makes everyone want to ‘fit this door’, therefore making them want to join this organization/start on Weight-Watchers.

1) The targeted audience for this ad is for anyone that is wanting to buy a car to drive. However, I can see younger children liking this ad simply because it involves animals. The appropriate audience for this varies from ages 16 and up (when you can legally drive).

2) If I had to choose an emotion that I felt when I saw this ad, I guess I would have to say that I was happy since I love animals so this definitely appealed to me in a loving way, as well as a funny way because of the comparison of the animals and car parking.

3) Beyond the emotional appeal, I would say that the ad is basically saying that if you buy their product (a car), you will be able to be in complete control of the car and be able to do the simple things with it, including parallel parking which involves a lot of precision and concentration.

4) The intended use of the product is for consumers to buy the car in order to travel places that they wish to travel to. They use the animals as distractions from any flaws that the actual car may have, since it doesn’t show the reader the actual object that they are selling.

5) I think that the advertising techniques used in this ad is the nurturing style. This ad shows both goldfish and a porcupine, making the audience want to get the product just because of the ‘adorableness’ and need to care for the animals because of our natural instincts to protect the ones we love (by driving a safe car).