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California Mental Health Services Authority’s Fifth Annual PSA Competition Announces Winners in Suicide Prevention and Mental Health Categories


ELK GROVE, Calif. – April 19, 2017 – Five Franklin High School students received top honors in the fifth annual Directing Change Public Service Announcement (PSA) Competition. Part of the School of Technology, Engineering and Media program, these animation and video students created 60-second PSAs about suicide prevention and mental health that will be used to support awareness, education and advocacy efforts on these topics throughout the Golden State.

First Place Winner – The film “Caged Bird” submitted by Holly Cheng is the first place winner in the “Through the Lens of Culture” (mental health matters) category and will receive a cash prize for $1,000. The school is also eligible to receive a $500 “Each Mind Matters” mini-grant. Chung will also attend the Directing Change Award Ceremony on May 11, 2017 at the California Center for the Arts in Escondido.

Third Place Winners – Michelle Quan’s film “Bag of Sadness” is the third place winner in the “Through the Lens of Culture” (suicide prevention) category. Quan will receive a cash prize for $250. In the mental health matters category, Kristina Carlos’ film “Drowning” also received the third place prize and she will also receive a $250 cash prize.

Honorable Mentions – Tyler Vong’s film titled “Second Chance” and Andres Garcia’s “Life Matters” film both received honorable mentions in the suicide prevention category. Tyler Vong has been selected as the honorable mention in the suicide prevention category within the Sacramento region.

Three schools from Sacramento County submitted eight PSAs and of those submitted, the Franklin Wildcats made an impressive, lasting impact. Sacramento County is part of Region 5, which consists of 31 Northern California counties.


About Directing Change

The Directing Change Program & Film Contest is part of Each Mind Matters: California’s Mental Health Movement. The program offers young people the exciting opportunity to participate in the movement by creating 60-second films about suicide prevention and mental health that are used to support awareness, education and advocacy efforts on these topics. Learning objectives surrounding mental health and suicide prevention are integrated into the submission categories of the film contest, giving young people the opportunity to critically explore these topics. Program participants – whether they are making a film, acting as an adult advisor, or judging the films – are exposed to appropriate messaging about these topics, warning signs, how to appropriately respond to someone in distress, where to seek help, as well as how to stand up for others who are experiencing a mental health challenge. In addition, schools and organizations are offered free prevention programs and educational resources.


About the Elk Grove Unified School District

The Elk Grove Unified School District (EGUSD) is the fifth-largest school district in California located in southern Sacramento County. EGUSD covers 320 square miles and includes 65 schools: 40 elementary schools, nine middle schools, nine high schools, five alternative education schools, an adult school, one charter school and a virtual academy. Offering a multitude of educational programs, including over 40 career-themed academies and pathways within 14 industry sectors, we prepare our students for college and career by supporting them with the means to be creative problem solvers; self-aware, self-reliant, and self-disciplined; technically literate; effective communicators and collaborators; and engaged in the community as individuals with integrity. We integrate rigorous academics with career-based learning and real world workplace experiences and ensure that Every Student is Learning, in Every Classroom, in Every Subject, Every Day.

For more information about the Elk Grove Unified School District, please visit www.egusd.net and follow us @ElkGroveUnified on Facebook, Twitter, Instagram, LinkedIn and Eventbrite.

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